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GGA DIAGNOSTIC

Cash Conversion Assessment

Last reviewed: 8 September 2026

Assessment questionWhere is working capital tied up in receivables and the wider cash cycle?

The assessment starts with the movement of cash, not with a single DSO number. A business can report an acceptable headline DSO while a particular channel, customer cohort or approval stage quietly consumes working capital.

Trace the cash journey

Map the interval from commercial commitment to invoice, invoice to acceptance, contractual due date to actual receipt, and—where material—receipt to allocation or reconciliation. The useful question is where time accumulates and whether that delay is structural, episodic or concentrated in a few accounts.

Timing concentration

Separate delay created before invoicing from delay created after invoicing. Late billing and late collection require different owners.

Working-capital pockets

Look for customers, business units and invoice types that consume disproportionate cash despite appearing ordinary in the aggregate.

Release points

Identify the next event that can actually release cash: document acceptance, dispute closure, approval, payment run or escalation.

What management should leave with

The output should distinguish cash trapped by commercial terms from cash trapped by execution. That distinction matters because renegotiating terms will not fix missing acceptance evidence, while stronger collection calls will not fix an invoice that has never entered the customer’s payable process.

Bottom line

A cash-conversion review is useful when it converts a broad working-capital concern into a small number of measurable delays with named owners. The priority is the stage that releases cash fastest and prevents the same blockage from recurring.