Profit is an Opinion, Cashflow is a Fact

Profit is an Opinion, Cashflow is a Fact

14 Jun 2022   

Every visionary CEO / Investor loves the word – Free Cash flow. Profit is an opinion; cash is a fact.

Generating Cash flow is among the top 3 problems faced by the management.

Growing sales and market share is among the other issues.

Invoices remain unpaid due to lack of consistent and timely follow up. Government Entities, Direct Customers and Discontinued Dealers and Distributors, will not pay until reminded.

Sales team focus is on sales and not chasing money – they have to work with the debtors, even after they leave your organization. The easy money gets collected automatically – It is the overdue that require consistent effort. These debtors are smart and use your money to fund their business.

Why hire GGA to Manage the Uncollected Debtors

GGA is obsessed with driving Cash flow improvements – We reduce 60% - 75% of the uncollected debtors, within a period of 4-6 month and free up sales team time.
Although GGA’ services are beneficial to the organization & the sales team, the sales team buy-in is difficult, as customer collusion, channel stuffing, customer issues etc get highlighted to the management.

GGA identifies false sales, customer issues earlier, so that these do not become uncollectable in the future.

GGA provides continuity – even if the sales person leaves, there is constant outreach to the debtor.

We are not a cost - our success fee is lower than the hidden interest and collections costs, being incurred

About GGA

GGA India Private Limited (GGA) is a focused “Business to Business” Account Receivables Management (“ARM”) Service Provider. We concentrate exclusively on designing, developing and implementing customized B2B debtor collections solutions for its clients. Founded in 2002, GGA works with B2B organizations to collect from both concurrent and legacy debtors. We have a Pan India Presence and 200+ internal resources focusing only on collections.

We would love to have a conversation with the top management, please contact:

Gaurav Gupta – CEO

Chartered Accountant

+91 98111 63422

gg@ggaindia.co.in